Time TO SURF

Turning Website Visitors Into Bookings for a Surf School

Website Strategy
UX Design
Website Design
Website Development
Person wearing a teal surf school shirt with text 'Escola de Surf' and 'Time to Surf' on a beach.

The Challenge

Time to Surf has been introducing people to surfing in Costa da Caparica for years, building a strong reputation through quality coaching and memorable experiences.

However, their website no longer reflected the quality of the business. The design felt outdated, important information was difficult to find and the booking journey required more effort than necessary. Potential customers often had to search through multiple pages before finding the details they needed to make a decision.

The goal was simple: create a website that clearly communicates the surf school's offering and makes booking as easy as possible.

Green website layout with surf lessons, activities, and services, featuring beach and surfing images.Nine star-shaped icons including surfing, earth, yoga, love hands, and ocean themes on green background.

Our Approach

We redesigned and rebuilt the website with a strong focus on user experience and conversion.
Starting with the site structure, we reorganised the content around the questions potential customers are most likely to have, ensuring key information such as lesson types, pricing, location and booking details could be found quickly and easily.

We then created a modern, mobile friendly design that better reflects the energy and professionalism of the Time to Surf brand. Every page was designed to guide visitors towards booking, reducing unnecessary friction and making the decision making process as straightforward as possible.

Three teal panels with yellow titles and surf-related text over an ocean wave background at sunset.

Deliverables

  • Website strategy
  • User experience planning
  • Website design
  • Mobile optimisation
  • Icon design
  • Website development

Outcome

The result is a clear, modern website that gives visitors the confidence and information they need to book a surf lesson.

By simplifying the user journey and improving the overall experience, the new website provides a stronger digital presence for the business while creating a smoother path from first visit to confirmed booking.
Mobile screen showing surfing services with a beach yoga class photo and description.