selina

Increasing bookings for a global hotel brand

Social Media Strategy
Content Creation
Performance Marketing
Event Marketing
Conversion Copy
Colorful surfboards stored vertically on a wooden rack against a mural wall with tropical plant art.

The Challenge

As one of the world's fastest growing hospitality brands, Selina needed marketing campaigns that could support multiple destinations while balancing global brand consistency with local relevance.

The objective was to increase direct bookings, improve campaign performance and create engaging content that resonated with travellers across different markets.

Two women in red bikinis sitting by a poolside under palm shadows on a sunny day.Three friends smiling and hugging outdoors under a pavilion with a Valentine's Day offer text overlay.Animated video ad showing a woman using a phone app for payments and savings with vibrant iconsSmiling woman in a purple dress sitting on a red hammock on the beach; Cyber Monday sale banner below.
Surfer holding a yellow and purple board standing on rocky shore watching waves and cliffs.

Our Approach

Working as an extension of Selina's marketing team, we supported the brand across both organic and paid marketing initiatives.

We developed social media campaigns, created content and managed performance marketing across Meta and Google, continually optimising campaigns to maximise bookings and return on ad spend. Alongside paid media, we also supported email marketing initiatives, helping nurture existing audiences and drive repeat bookings.

By combining creative storytelling with performance driven marketing, we helped deliver campaigns that strengthened the brand while supporting commercial objectives across multiple destinations.

Selina Porto Opening Event from November 1-3 with stylized Porto cityscape and sailboat.Cozy bar interior with wooden counter, hanging lights, plants, and chalkboard menu in Porto.Smiling woman holding a cocktail with text: Three days of pleasuring your senses with music, art, and food.
Collage of artistic wall murals and cozy seating in vibrant, creative indoor social spaces.Bright indoor community space with wooden chairs, tables, woven wall art, and many green plants.Tattooed hand pouring beer from a tap into a glass with text 'What's Brewing?'

‍Deliverables

  • Performance Marketing
  • Social Media Strategy
  • Event Marketing
  • Content creation

‍Outcome

Through ongoing optimisation across paid and organic channels, we helped Selina generate a consistent flow of bookings while achieving an average ROAS of over 5x.

Strategic campaigns also helped increase occupancy during off season periods, supporting the brand's goal of maintaining demand beyond peak travel months.

Working across multiple markets gave us the opportunity to combine data driven decision making with creative storytelling at scale.
Collage of stylish living spaces and bedrooms with modern decor in a São Paulo accommodation.Bedroom with wooden bed, teal pillows, blue blanket, and text about Cyber Monday 45% off sale ending at midnight.White bed with two patterned pillows against a peach wall with green plants behind the headboard.Bright, modern hotel rooms and common areas with colorful decor in São Paulo's Selina Madalena.
Carousel of Lisbon spots: Alfama view, tapas on plate, red wine glasses, and pouring port wine at night.
All ProjectsSelinaALAÏA BAYSurf eyeAmado surf camp
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Yellow Instagram app icon with camera outline on a black background.