selina

In 2018–2019, Selina was one of the fastest-growing hospitality brands in the world, expanding rapidly with new locations opening monthly across Latin America, Europe, and beyond. With over 145 locations, Selina was attracting a new wave of young travellers and digital nomads through its mix of boutique-style stays, coworking spaces, and cultural programming.

‍Our Role
We partnered with Selina during this high-growth phase, working closely with their global marketing and local launch teams. Our focus was on creating more awareness and driving bookings through digital advertising, social media content, and conversion-driven copywriting.

What We Did‍

• Created launch campaigns and pre-opening buzz for new Selina locations
• Developed high-performing Meta ad creatives and messaging.
  
• Produced social media content that spoke directly to Selina’s nomadic, experience-driven audience
• Collaborated with multiple internal teams to ensure brand consistency and timely execution