Alaïa bay

Driving Bookings for a Wavepool

Surfer in a wetsuit riding artificial wave at Wavegarden with snowy mountains in the background.

The Challenge

As Europe's first surf park, Alaïa Bay welcomes everyone from first time surfers to experienced athletes. The challenge is to keep the brand top of mind while driving bookings across every season.

This requires balancing long-term brand building with performance marketing, ensuring every campaign reaches the right audience while maintaining a consistent experience across every customer touchpoint.

Yellow and white bus with an advertisement showing a woman surfing, mountains in background.Après ski event poster with mountains and skier, April 26th, free entry, food, music, good times, goodies.

Our Approach

Working as an extension of Alaïa Bay's in-house marketing team, we support the brand across strategy, creative production and performance marketing.

Our role spans the entire customer journey, from attracting new visitors through paid advertising and organic social media to nurturing existing customers with email marketing and seasonal campaigns. Every campaign is built around clear commercial objectives, whether that's driving bookings, promoting memberships, launching new products or increasing attendance at major events.

Alongside campaign management, we create a wide range of creative assets, including digital advertising, social media content, print materials, product designs and marketing collateral, ensuring a consistent brand experience across every customer touchpoint.

Performance is at the core of our approach. By continuously analysing campaign data and customer behaviour, we optimise advertising across Meta and Google to maximise bookings and return on ad spend. This combination of strategic planning, creative execution and ongoing optimisation allows Alaïa Bay to react quickly to changing demand while maintaining a strong and consistent brand presence throughout the surf season.

Pool reflecting mountains at sunset with text 'Longest Surf Days, one week to go, 21&22 June, free entrance'.Smartphone on a light surface showing an Instagram profile with photos and videos in a grid layout.Woman in blue wetsuit surfing with water splashing around her under a blue sky.Surfer riding a wave in a bright blue artificial wave pool with mountains and blue sky in the background.Surfer riding a wave in a clear blue artificial wave pool at Alaïa Bay with mountains in the background.View from paddleboard on clear blue ocean water with text 'Name a better feeling' in the center.

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Deliverables

  • Marketing strategy
  • Performance marketing
  • Social media management
  • Email marketing
  • Website design
  • Seasonal campaign planning
  • Digital & print design
  • Content creation

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Outcome

Our ongoing partnership has helped Alaïa Bay strengthen its marketing performance across multiple channels. Through a combination of strategic planning, creative production and continuous optimisation, we've contributed to a 15% increase in advertising revenue, doubled social media engagement and achieved an average email marketing ROAS of 6x.

Today, we continue to work alongside the Alaïa Bay team to launch new campaigns, promote events and products, drive bookings throughout the surf season and ensure a consistent, high quality brand experience across every marketing touchpoint.
Poster and tote bag for Longest Surf Days event with surfing, car, and mountain graphics.Light purple smartphone with five colorful cartoon stickers inserted in a blue pocket.Billboard ad showing a woman surfing an artificial wave in the Swiss Alps at Alaia Bay.
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