The Project
Alaïa Bay is Europe’s first surf wave pool of its kind, set in the Swiss Alps. With perfect waves, it attracts everyone from beginners to pros.
Our Role
We work closely with their marketing team to shape a consistent brand presence across platforms and seasons, combining strategy, ads, content, and design to drive bookings, build community, and create buzz both online and offline.
What we did
- Planned and managed cross-channel paid media campaigns (Meta, Google, YouTube)
- Refined and managed their social media strategy
- Created content for different audience segments
- Designed event flyers and print materials
- Supported influencer collaborations, from selection to management
- Planned and executed email marketing strategy
Results
- Scaled ad spend while maintaining a stable ROAS, driving a 15% increase in revenue
- Implemented a structured audience and creative testing framework, identifying key target groups and developing tailored strategies for each
- Doubled engagement rates on social (comments, shares, saves) by leaning into trends and influencer partnerships
- Planned and implemented an email marketing strategy that 6× ROAS, turning it into a strong revenue channel
- Developed and rolled out creative concepts for two special offer campaigns, supported by out-of-home ads, that tripled daily average sales and revenue
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