For more than a decade, Amado Surf Camp has welcomed surfers from around the world to Portugal's southwest coast. With locations in Carrapateira and Sagres, the brand offers much more than surf lessons, combining accommodation, coaching, community and authentic local experiences.
However, the existing website no longer reflected the quality of the experience on offer. The structure had become outdated, the user journey lacked clarity and the different audiences visiting the site weren't always finding the information most relevant to them.
At the same time, the team wanted to strengthen their digital presence and build awareness around their Sagres surf house.
We started by developing a website strategy focused on understanding Amado's different target audiences and mapping the journey visitors take from first discovery through to booking.
Based on these insights, we completely redesigned the website, creating a clearer structure, improved user experience and a modern visual direction that better reflects the quality and atmosphere of the Amado experience.
To support the redesign, we planned and produced a dedicated photo shoot, creating a library of authentic imagery that showcases the accommodation, surf coaching and community experience. We also provided SEO recommendations to improve visibility and help future guests discover Amado online.
Beyond the website, we launched a dedicated Instagram account for the Sagres surf house, creating an initial content strategy and starter content library before training the internal team to take over day to day content creation and management.
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