SURFEYE

Marketing an AI Video Capture Platform

Social Media
Content Creation
Video Production
Image of a surfer on a wave with social media post overlay and text about a new feature.

The Challenge

Wave pools and ski resorts create thousands of memorable moments every day, but capturing and delivering those moments to the right person has traditionally been difficult, expensive and labour intensive.

SurfEye and SnowEye solve this challenge through AI powered camera systems that automatically track multiple riders simultaneously and deliver personalised footage directly to each user.

As the company expanded from wave pools into the snow industry, they needed marketing assets that clearly communicated both the technology and its value to customers and venue operators.

Young man in white shirt with hands clasped sitting against a dark wall with bird patterns.Man in white shirt with Surf Eye logo sitting in front of butterfly-patterned wall with text about crazy ideas.A man in a white shirt sits in a chair with star-patterned wallpaper behind and text: Testing the market demand.

Our Approach

We partnered with SurfEye and SnowEye to strengthen their brand presence and communicate the benefits of the technology to both action sports enthusiasts and business decision makers.

Through ongoing social media content, we helped showcase the real world impact of the platform, highlighting user experiences, venue benefits and product innovation across both the surf and snow industries.

To support SnowEye's expansion into ski resorts, we also produced a sales video designed to simplify a complex technology offering and demonstrate how automated video capture can enhance the guest experience while creating new revenue opportunities for resorts.

Digital ski tracking display showing stats like distance, speed, and runs in a mountain lodge.

Deliverables

  • Social media strategy
  • Content Creation
  • Sales pitch video concept
  • Script development
  • Video production

Outcome

Today, SurfEye is installed at many of the world's leading wave pools, while SnowEye is rapidly expanding into mountain resorts.

By combining strategic content with clear product storytelling, we helped create marketing assets that support both brand awareness and commercial growth.
Surfer in black wetsuit sharply turning on a wave with difficulty meter near low level.Smartphone screen showing Surf Eye app with wave analytics and video highlight thumbnails.Surfer riding an artificial wave in a wave pool with text about Surf Eye admin panel and tracking.Skier in blue jacket and white helmet jumps in air above snow under clear blue sky with Snow Eye text.Snowy ski resort with chairlifts and text about wavepools and the future of ski resorts by Snow Eye.Skier in blue jacket and helmet skiing down snowy slope with text about high quality videos for riders.