The Lineup Journal
Read this Before You Let AI Take Over Your Surf Business
AI can save surf businesses a serious amount of time, if you know what to use it for. In this article, we share real examples of how we use it at Lineup, where it falls short and how leaning on it too much can quietly hurt your brand. No hype or jargon, just what we’ve learned from actually using it day to day, and where it might be useful in your business too.
8 Surf Marketing Trends Shaping 2026 (and How to Use Them)How Surf Culture Became a Global Brand
The key marketing shifts surf businesses need to understand in 2026 to not get left behind.
How Surf Culture Became a Global Brand
How surf culture became a global brand and how surf schools, camps, and wave pools can use it to boost bookings and profit.
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From Strava to Surf: What the Outdoor Boom Teaches Surf Brands About Growth
Outdoor Sports are booming and surfing can benefit from it. Insights from running, padel, and golf show how surf businesses can connect, scale, and thrive.
Wave Pools vs. Ocean: Focus on the Experience, Not the Debate
Here's the thing about the whole wave pool versus ocean debate: It's kind of missing the point.
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