The Lineup Journal
Surf Marketing & Industry Insights

Wave Pools vs. Ocean: Focus on the Experience, Not the Debate
Every time wave pools come up in conversation, people seem to pick sides. Ocean purists roll their eyes and mutter about "artificial waves." Pool enthusiasts get defensive and start rattling off stats about consistency and progression. Meanwhile, local surf schools are watching nervously from the sidelines, wondering if these fancy new wave pools are going to put them out of business.But here's the thing about the whole wave pool versus ocean debate: It's kind of missing the point.

How Surf Culture Became a Global Brand (and Why That Matters for Your Surf Business)
How surf culture became a global brand and how surf schools, camps, and wave pools can use it to boost bookings and profit.
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From Strava to Surf: What the Outdoor Boom Teaches Surf Brands About Growth
Outdoor Sports are booming and surfing can benefit from it. Insights from running, padel, and golf show how surf businesses can connect, scale, and thrive.
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