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The Lineup Journal

Surf Marketing & Industry Insights

Surf Culture

How Surf Culture Became a Global Brand (and Why That Matters for Your Surf Business)

How surf culture became a global brand and how surf schools, camps, and wave pools can use it to boost bookings and profit.

01 Oct 2025
8 min read
Surf Culture

From Strava to Surf: What the Outdoor Boom Teaches Surf Brands About Growth

Outdoor Sports are booming and surfing can benefit from it. Insights from running, padel, and golf show how surf businesses can connect, scale, and thrive.

08 Oct 2025
8 min read