The magnet pROJECTS

More surf camp bookings in off-season

Two surfers paddling on surfboards in dark blue ocean water viewed from above.

The Challenge

The Magnet Projects is a small, family run surf house in Costa da Caparica, founded by Eva and Zoli to share their love for surfing, travel and community. What makes the experience special isn't just the waves. It's the people.

Guests come for the surfing, but often leave with new friendships, shared memories and a sense of belonging. The challenge was creating a website that captured this feeling while clearly communicating the surf packages, accommodation and overall experience.

Three text and image panels about a surf camp, Costa da Caparica, accommodations, and guest reviews.

Our Approach

We designed and developed a new website focused on showcasing what makes The Magnet Projects different from a traditional surf camp.

Instead of focusing purely on accommodation or surf lessons, we built the experience around the community, the family atmosphere and the lifestyle that guests become part of during their stay. Through thoughtful content structure, authentic storytelling and a clear user journey, we made it easy for visitors to understand both the practical details and the unique atmosphere waiting for them in Costa da Caparica.

The result is a website that balances inspiration with information, helping future guests picture themselves as part of the experience while making it simple to explore packages and book their stay.

Close-up of a woman with freckles wearing a white bucket hat with a small surfer graphic outdoors.Three surfers with a board watching while a shirtless skateboarder rides against a large blue wave shape.
Smartphone on sand showing team intro text and photos of surf instructors in wetsuits on beach.

Deliverables

  • Website strategy
  • Website design
  • Website development
  • Icon design

Outcome

The new website reflects the personality of The Magnet Projects far more accurately, creating a stronger connection with potential guests from the moment check them out online.

By combining clear information with community driven storytelling, the site helps visitors understand that they're not simply booking a surf holiday. They're joining a place where good waves, shared experiences and new friendships come together.
Three accommodation package cards: Surf's Up with surfers, Home Sweet Home living room, Short Stays bedroom.