lola ocean essentials

Scaling a waterproof jewellery brand

Marketing Strategy
Content Creation
Product Photography
Shopify Store Setup
Social Media Strategy
Woman with wet hair floating peacefully in clear blue water with eyes closed and slight smile.

The Challenge

LOLA Ocean Essentials is a rapidly growing jewellery brand making ocean-inspired accessoiries in stainless steel, built to last and waterproof for everyday wear at sea. Though relatively new, they are quickly expandeding across Australia and Europe with a collection that appeals to active, adventurous audiences.

Hand holding smartphone showing moving aerial ocean waves on the screen over desk with notebook and flower.A lone surfer with a white surfboard standing on wet sandy beach near foamy waves.Hand holding phone showing Instagram profile 'lolaoceanessentials' with jewelry and beach photos.

Our Approach

We worked with LOLA Ocean Essentials from the ground up, building their Shopify store, producing content, and setting the foundation for a strong digital presence. From strategy to visuals, we helped shape a brand that feels fresh, confident, and ready for life in and around the ocean.

Woman in dark swimsuit sitting on sandy beach near a surfboard and dried palm leaves.

Deliverables

  • Marketing Strategy
  • Shopify Website
  • Photo shoot planning and production
  • Product Photography
  • Social media strategy
  • Content creation

Outcome

Lola Ocean Essentials launched with a cohesive brand identity and a digital presence that reflects its playful, ocean inspired personality. From the website to social media, every touchpoint was designed to create a consistent brand experience that supports both online and retail growth.

Today, the brand continues to expand, with its jewellery available through a growing network of physical retailers alongside its online store, establishing Lola as an emerging lifestyle brand for ocean lovers.
Icons indicating every jewelry piece is waterproof, sweat resistant, durable, and hypoallergenic.Four gold jewelry pieces: twist hoop earrings, whale tail ring, blue stone earrings, and matching necklace.
Close-up of a woman wearing a whale tail ring and necklace with sand on her hand and arm.Three people in water raising arms and splashing, with a rainbow in the cloudy blue sky.Gold chain necklace with a pink stone pendant resting on textured white and pink coral.